Web Design Planning

It is imperative before you rush in to you new website project that the design is well planned and well constructed. By choice, all too many times people tend to be very tempted to just dive in and have a ‘hope for the best’, ‘fingers crossed’ attitude, when getting their first website designed.

It is very important that from the conception phase, that you plan strategically what you want your website to achieve, and also how you want your website to be interpreted and remembered after a visitor leaves your pages.

If you follow these basic steps we have outlined below, you can ensure your website will reach the goals that you envisage and your business grows to succeed.  You can then have the confidence that your visitors will adopt your sites theme, content, design and message, rather than just landing on the homepage for a few moments, before bouncing off to the next more relatable site.


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  1. Plan what you want your website to do, rather than just envisaging what you want it to look like. Afterall, your web designer can handle that, as he or she is experienced in creating the visual themes to support your vision.
  2. You should have a clear idea of how you want to deliver your content to your visitors. Using a ‘call to action’ or clear, well appointed button or larger text will quite often yield a higher click through rate than more benign methods. Essentially you want a paragraph of information on the landing page to then direct the user to the internal content in one step only.
  3. How can you make your site visitors remember your site? Ensure in the web design process the designer use colours, themed messages and images that really convey your niche in the market. Projecting a key and essential message via design can harness your audience giving less chance for them to sail with another company.
  4. While getting a good website initially developed is crucial, following up with regular content updates to posts or pages are just as important. Without adequate time taken to update recent material, your website is less likely to rank well, as Google has factored it’s search engine rankings to some degree, based on how often site content is accessed and updated, giving a slightly higher percentage to sites regularly being contributed to.
  5. SEO – Make your site search engine friendly! Whilst your SEO expert or website designer will be the one ultimately responsible for this process, it is up to you to map out which keywords are those most used in the search bar by customers in your industry. Writing down a list of all the possible combinations can really help your SEO specialist to direct the right traffic to your site.

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